- Airbnb scams have surged 30x since 2023, including a sharp rise this year
- Criminals hijack legitimate host accounts to to trick holidaymakers
- Staying safe isn’t so straightforward as threats evolve
Airbnb-related scam activity has increased 30x since the first half of 2023, according to new research from Saily and NordStellar, confirming that cybercriminals continue to go after holidaymakers seeking the best deals amid rising prices.
The report ultimately concludes that attackers are now targeting the trust built by larger platforms, saving them from having to build new identities from scratch.
And to top it all off, the nature of scams is also changing, as instead of using suspicious websites to obtain victim payments or information, criminals are now targeting legitimate Airbnb host accounts which have spent years amassing positive reviews and high ratings.
Exploiting legitimate accounts and hijacking trust
While the end goal remains high volumes of vulnerable consumers, scammers have added an extra layer of victim in their pipeline. Verified Airbnb hosts are now valuable assets for criminals because they already have identity verifications, positive reviews, booking histories, years of activity and established credibility.
Once the verified account is compromised, attackers can then go on to scam higher volumes of unsuspecting victims by posting – and charging for – fake property listings.
“Travelers are getting better at spotting obvious scams,” Saily Head of Product Matas Cenys said. “Criminals know this, so they are increasingly trying to steal trust instead of building fake trust from scratch.”
Where this type of attack differs from others, though, is that the victims never leave the platform. Rather than falling victim to phishing attacks and being redirected to malicious external sites, they interact fully with supposed legitimate hosts on the Airbnb platform.
