- Price hikes on Asus products will be much reduced in the second half of 2026
- This is over in Taiwan, but should be reflected to an extent globally
- There’s also a report that SK Hynix, a big memory chip maker, is set to slow AI memory production in favor of conventional RAM
There’s been a pretty relentless string of bad news with the RAM crisis of late, but we’re now hearing some more positive nuggets for a change (though temper your optimism, as this is all relative).
Firstly, VideoCardz spotted that the Economic Daily News in Taiwan published a report in which the general manager of Asus, Liao Yi-hsiang, noted that as of May 2026, the price hikes on some Asus products in that country amounted to nearly 30% (compared to Q4 of 2025).
The executive then confirmed that Asus would be raising prices further in the second half of 2026 due to the component crisis, but that the increase should only be a single-digit affair. Under 10% is quite a drop compared to knocking on the door of 30%, of course.
Liao said that price rises would be milder because the cost of memory and storage had recently decreased, and also that consumers are increasingly unlikely to buy if more large hikes are heaped onto Asus products. Especially given that there was quite a lot of buying activity early in 2026, as consumers in Taiwan acted earlier than they would have otherwise, with a view to securing purchases before heftier price increases made themselves felt.
The other nugget of positivity is that, as Trading View informs us, there have been some interesting rumblings about SK Hynix, one of the big three memory chip makers (alongside Micron and Samsung).
There are reports that “SK Hynix may slow the expansion of AI memory-chip production and increase its focus on conventional DRAM products.”
This apparent shift away from making HBM (the mentioned AI memory) to conventional RAM modules (the ones in consumer electronics)…
