Pragmatically speaking, watches don’t feel like a summer essential. Between sandy beaches, chlorinated pools and sunscreen-slick wrists, the season isn’t exactly kind to precious vintage pieces. Summer calls for something a little more robust: a watch that can withstand the sun, sea and the chaos of an overstuffed beach bag.
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Fortunately, practicality has become considerably more colourful. This season’s most compelling sports watches arrive in shades of peach, pistachio, lemon and powder blue, recalling ice cream counters, striped beach umbrellas and faded seaside postcards. They offer all the robustness you’d expect from a modern sports watch, but with a lot more personality.
For decades, serious sports watches were largely confined to black, navy and steel. Today’s brighter palettes suggest a growing willingness among brands to treat colour not as a novelty, but as a legitimate design choice.
Few watch brands embrace colour quite as enthusiastically as Hublot. Its latest Big Bang Summer models arrive in shades of peach, mint green and Mediterranean sea blue, while a multi-coloured ceramic edition mixes pastel pink, blue and green across its case. Like a box of Ladurée macarons or the pastel Manolo Blahnik heels in Sofia Coppola’s Marie Antoinette, the confectionery palette brings an unexpected sense of whimsy to one of watchmaking’s most muscular categories.
