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Apple price hikes live — all the latest on Mac, iPad and HomePod price rises and which deals to grab now

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Apple price hikes live — all the latest on Mac, iPad and HomePod price rises and which deals to grab now

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Why is Apple raising prices so much?

The Apple Store in Santa Monica, California.

(Image credit: Apple)

The RAM crisis is actually more of a PC component crisis — and unsurprisingly, Apple has said that it’s this that’s forced it to make unprecedented price hikes today.

An Apple spokesperson told Bloomberg that “the rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage”. They added that the company has “never seen a component price increase this much, this quickly.”

Welcome to our Apple support group

Hello, and welcome to this liveblog for our reaction to Apple’s bombshell news today that it’ll be raising prices across Macs, iPads and more.

I’d call it a ‘shock’ but if you’ve been following the news lately, it sadly isn’t. The RAM crisis news continues to worsen, and Tim Cook recently dropped an unsubtle hint that “price increases are unavoidable”.

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