Alix Earle sure made an impression at the Sports Illustrated Swimsuit runway show in Miami over the weekend.
The stunning influencer, who has been romantically linked to Tom Brady, wore strappy bikinis that showed off her impressive figure after she modeled for the magazine’s 2026 issue.
Now the Daily Mail has learned that the 25-year-old star spent a fortune to look her very best in the itty bitty bikinis for the event held inside the W South Beach in Miami.
‘Alix really dipped into her Venmo account for this event, she spent over $10,000 to look extra hot,’ said a friend of the beauty.
‘A week before the runway show she had her hair dyed blonde again and did a peptide rinse,’ said the source also noting she uses Argan Oil of Morocco.
‘Alix took expensive Pilates classes and she bought the very best sunless tanning creams for a nice summer glow,’ the pal added.
‘She also got the top facials with acid serum to make sure her skin appeared dewy and youthful. She is really into having perfect skin and will pay well to maintain it.’
Alix Earle sure made an impression at the Sports Illustrated Swimsuit runway show in Miami over the weekend
Now the Daily Mail has learned that the 25-year-old star ‘spent over $10,000’ to look her very best in the itty bitty bikinis for the event
‘Alix really dipped into her Venmo account for this event,’ said a friend of the beauty who got her hair done, took Pilates classes and worked on her tan
She told Allure in 2024, ‘In the morning, I use the Pietro Simone Ozonized Purifying Cleanser. After I rinse my skin I use the Vivant Skin Nourishing Toner, the Vivant 8% Mandelic Acid Serum, and the Vivant Allantoin Moisturizer.
‘And then after all of that, I will use the Alastin Tinted SPF,’ added the 5ft6in star who first became famous for her Get Ready With Me (GRWM) videos on TikTok in 2020.
Earle was seen in a cute white bikini with blue anchors on her chest and red kiss marks on the briefs. The suit left little to the imagination as the bottoms had a thong back.
She was also seen in a gold beaded bikini that was sheer in some parts. The top also flashed her underboob in a unique way.
And there was a mermaid blue-and-green monokini that showed off her very tiny waistline as well as her generous cleavage.
Lastly, she posed in a cherry red bikini with white ties that looked inspired by Baywatch.
The beauty expert was joined by Christen Harper Goff, who is a model that has appeared in the Sports Illustrated Swimsuit Issue five years in a row.
She took to Instagram to share photos from the big SI runway event as she added the caption, ‘The best night always.’
And there was a mermaid blue-and-green monokini that showed off her very tiny waistline
The thong backside stood out; she had been working out heavily before the show
At one point Achieng Agutu put a finger on Earle’s pert bottom
Bethenny Frankel, Molly Sims, Olivia Pierson, Jena Sims, Shay Mitchell, Stassi Schroeder, Madison LeCroy and Tamra Judge all hit the like button.
Earle is well known for her interesting love life with high-profile athletes.
Earle dated Tyler Wade, a professional baseball player for the San Diego Padres, for three months in late 2022.
In November 2023, Earle confirmed her relationship with Braxton Berrios, a wide receiver with the Houston Texans, but they split in December 2025.
This year the star has been romantically linked to former quarterback Tom Brady, with the pair seen cozying up to each other on two occasions.
She was also seen in a gold beaded bikini that was sheer in some parts
The top also flashed her underboob in a unique way
Earle and Christen Goff in red suits for the Sports Illustrated Swimsuit Runway Show
She was first spotted getting handsy with Brady at a New Year’s Eve party in St. Barths. Then a month later they danced the night away at a pre-Super Bowl party in San Francisco.
In February, Earle was also seen leaving an Oscars afterparty with Cincinnati Bengals quarterback Joe Burrow and two other women: Kylie Jenner’s good friend Stassie Karanikolaou, as well as singer Tate McRae. They all hopped in the back before the group drove on to their next, undisclosed, location.
Earle was born in New Jersey.
In July 2008, the New York Post reported that Earle’s father was having an affair with Ashley Alexandra Dupré, an escort known for her involvement in the Eliot Spitzer prostitution scandal.
Earle’s parents divorced in 2013 and her father married Dupré in October of that year.
Earle started her TikToks while at the University of Miami in 2020.
She told The Howard Stern Show she was ‘trying to be picture perfect’ when she began her clips but then she began letting her fans know about her flaws, like her acne.
She split from wide receiver Braxton Berrios at the end of last year. Seen in 2023
She has been romantically linked to Tom Brady, left, and Joe Burrow, right
Earle then began posting Get Ready With Me (GRWM) videos that covered her makeup routine. They became a massive hit.
In July 2025, Earle was named to the inaugural TIME100 Creators list, and in September 2023, she announced a podcast, Hot Mess with Alix Earle. Earle then appeared in the music video for the single Girls by The Kid Laroi in 2024.
In 2025, she was a contestant on season 34 of Dancing with the Stars as she danced with Valentin Chmerkovskiy. This year she announced her new skincare brand, Reale Actives, after much online teasing.
