Hailey Bieber slipped into a tiny pale pink string bikini while in Palm Springs for a new ad campaign this week.
The 29-year-old supermodel showcased her washboard abs and pert posterior as she posed for Italian swimwear brand Calzedonia, after being named their new digital brand ambassador in May.
‘Soft pink, strong energy, @haileybieber wearing our Minimal Fit Candy Pink bikini,’ the Calzedonia Instagram page shared.
‘The campaign brings together Calzedonia and Hailey Bieber, capturing modern summer glamour through retro-inspired swim silhouettes and effortless “California cool” style,’ a press release said.
In new images, the cover girl is pictured wearing items from the new Calzedonia Minimal Fit collection – which she teamed with tousled locks and sunkissed makeup.
This comes after she had a fun date night with husband Justin Bieber on Friday while taking in the Kid Laroi concert at The Greek Theatre in Los Angeles.
Hailey Bieber slipped into a tiny pale pink string bikini while in Palm Springs for a new ad campaign
On Monday the 29-year-old supermodel was seen in a new set of photos for Italian swimwear brand Calzedonia
‘Calzedonia’s Summer Swimwear 2026 collection unfolds in a distinctly Mediterranean atmosphere, evoking the calm of natural landscapes and the allure of discovering untouched places,’ the press release added.
‘At the heart of the story are the fabrics, elevated through jacquard weaves, lurex threads, and satin-like finishes.’
Founded in 1986 in Verona, Italy, Calzedonia has grown into a global reference for legwear and swimwear, blending Italian craftsmanship with a distinctly contemporary edge.
Established by Sandro Veronesi, President and Managing Director of the Oniverse Group, the brand has, from its very beginnings, stood out for its expansive product offering.
The wife of pop star Justin Bieber looked very tanned as she held onto a melting ice cream cone.
Bieber’s best friend Kendall Jenner has also modeled for the brand, as has Heidi Klum, putting the Rhode founder in good company.
The Arizona native just can’t seem to stay out of swimsuits.
Last month the star posted a cheeky Instagram post where she was showing off her bottom in a racy thong bikini by a Palm Springs pool in yellow heels.
‘Soft pink, strong energy, @haileybieber wearing our Minimal Fit Candy Pink bikini,’ the Calzedonia Instagram page shared
Seen here posing in a string bikini for her brand Rhode
The photos were posted by Bieber to promote a range of new products from her beauty brand, Rhode.
Rhode is valued at approximately $1 billion as of May 2025, following an acquisition deal by elf Beauty.
Bieber was recently forced to deny rumors she underwent a Brazilian Butt Lift, saying she made a ‘commitment’ to herself not to alter her appearance with the help of a doctor.
In an interview with Allure magazine last year, the mother-of-one instead credited her fit physique to working out four times a week. She specifically cited lunges as the exercise that best help tone her bottom.
