Hailey Bieber tantalized her Instagram followers on Friday as she shared multiple photos in an orange bra and underwear.
The 29-year-old beauty, who is on Time magazine’s latest cover, showed off her pert derriere as she modeled cheeky boy shorts.
She added a cropped red cardigan as she displayed her toned abs and playfully posed in a dressing room.
Poking fun at the color combination, Bieber captioned the six racy snapshots, ‘apples to oranges.’
The sexy photo-shoot prompted a flirty response from her BFF Kylie Jenner in the comment section as the 28-year-old compared her to a ‘sexy’ TV character.
‘It’s giving sexy Velma,’ she wrote, referencing famous Scooby-Doo persona Velma Dinkley’s orange turtleneck and pleated red mini skirt.
Hailey Bieber tantalized her Instagram followers on Friday as she shared multiple photos in an orange bra and underwear
The 29-year-old beauty showed off her pert derriere as she modeled cheeky boy shorts. She added a cropped red cardigan as she displayed her toned abs and playfully posed in a dressing room
Jenner’s former close pal Jordyn Woods joined the thread to write, ‘Gorg,’ along with a heart eye emoji.
Pop star Madison Beer also commented, expressing her awe as she simply wrote: ‘bruh.’ And her mother, Tracie Beer wrote, ‘Beauty & brains.’
Podcaster and internet personality Jake Shane added, ‘Oh simply perfect.’
It comes as Bieber’s skincare range Rhode has been named one of Time’s Most Influential Companies on a list of 100.
In the accompanying article she revealed she intends to grow her business empire as she said: ‘I’m an entrepreneur at the end of the day.
‘I want to expand in business and I want to be able to do more things – but I’m definitely not in a rush.’
Nearly one year ago the model announced that her skincare brand partnered with e.l.f. Beauty, with the veteran company purchasing it for $1 billion.
‘I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,’ she shared with her Instagram followers at the time.
She gushed, ‘I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand.’
Her famous friends took to the comments, with her billionaire BFF Kylie Jenner endearingly comparing her to a Scooby-Doo character
Poking fun at the color combination, Bieber captioned the six racy snapshots, ‘apples to oranges’
Bieber’s sleek, black Chanel purse was perched in the background
The Rhode founder gave her followers an up-close glimpse at her beauty
Speaking with Time, the mom of one said she wants to learn from the mistakes made by other business founders.
She said: ‘You hear a lot of stories that founders – they sell their business and they get pushed out or they leave or they just get a payday and they decide to move on.’
Bieber launched her business in June 2022, with three staple products: Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment.
Since then, the brand has grown exponentially, expanding into different tinted lip products, blush and even viral phone cases that double as lip gloss holders.
When she sold her business last May, she was juggling life as a new mom after giving birth to son Jack Blues in August 2024.
She told the magazine of that period: ‘I felt really stretched in a lot of ways.
‘There’s a lot of change happening all at once. It really showed me as a woman, as a businesswoman, as an entrepreneur, as a mom, as a wife, as a friend – really what my capacity was.’
