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Selena Gomez celebrated the launch of a new product from her Rare Beauty brand on Thursday. 

The actress and businesswoman, 33, rocked a chic pink mini dress for the event, hosted at The West Hollywood EDITION hotel. 

The star wore her black tresses pinned back, with a few strands left to frame her face.

She completed her look with pointed-toe white heels and accessorized with sparkly hoop earrings.

The event marked the launch of Rare Beauty’s True To Myself Natural Matte Longwear foundation, which retails for $38 and comes in 48 different shades. 

Gomez launched her cosmetics company back in 2020 and it is estimated to be worth around $2.7 billion as of 2025, per Fortune. 

Selena Gomez, 33, celebrated the launch of a new product from her Rare Beauty brand on Thursday

Selena Gomez, 33, celebrated the launch of a new product from her Rare Beauty brand on Thursday

The actress and businesswoman rocked a chic pink mini dress for the event, hosted at The West Hollywood EDITION hotel

The actress and businesswoman rocked a chic pink mini dress for the event, hosted at The West Hollywood EDITION hotel

The star wore her black tresses pinned back, with a few strands left to frame her face

The star wore her black tresses pinned back, with a few strands left to frame her face 

She completed her look with pointed-toe white heels and accessorized with sparkly hoop earrings

She completed her look with pointed-toe white heels and accessorized with sparkly hoop earrings

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